Avoma is a mature product and that has to be said up front. Four modules — a meeting assistant, a scheduler with lead routing, conversation intelligence and revenue intelligence — transcription in dozens of languages, SOC 2 Type II. If you sell in the US, it is a reasonable choice. The problem starts when you sell in Europe and somebody in your company is accountable for data protection.
Data residency: by default versus on request
Avoma keeps its data in Amazon Web Services in the United States, inside its own private cloud. Residency in another region is possible, but you have to ask for it and go through a conversation with the enterprise team. It is not a switch in the settings.
At Luminote there is nothing to negotiate, because there is no other option:
- All of production sits in the European Union. No transfer outside the European Economic Area — not as a concession for the largest customers, but as the only arrangement we have.
- Analysis runs on Mistral AI in Paris. No OpenAI, no models on the other side of the Atlantic.
- Transcription has three paths and all of them stay in Europe or on your own machine: a bot that joins the video call, hosted with a European provider with retention set to zero; a local recorder running the Whisper model on your device; a cloud recorder on Voxtral in Paris.
- The subprocessor list is public and changing it requires thirty days' notice.
And two things that are not a matter of geography but of how the system is built.
Anonymisation before the model. Names, addresses, phone numbers and reference numbers become labels before the text reaches the model; the real values return in the finished summary. The model gets the structure of the conversation, not your customer's identity.
The transcript is deleted after analysis. The result stays, the raw record does not. Keeping the recording has to be switched on deliberately — by default the audio does not stay.
That is the difference between “we do not use your data to train models” — a contractual promise Avoma makes and one we do not dispute — and “the model never saw any personal data”, which is a property of the system.
Price: add-ons versus scope
Avoma prices in layers. The entry plan starts at USD 19 per seat per month billed annually, while Conversation Intelligence and Revenue Intelligence are separate add-ons at USD 29 per seat each (pricing as of August 2026). A fully equipped rep therefore costs several times the headline number.
Here, call analysis and forecasting are not add-ons — they are the product. And the licensing runs opposite to “buy the bundle for everyone”: Basic for the whole team and Pro only for the people who actually use the AI. Before any of that there is a 14-day trial with no card and no seat minimum.
How deep the meeting analysis goes
Avoma summarises a call into categories such as Pain Points, Next Steps or Business Need. That works for a classic sales conversation.
Luminote recognises 16 meeting types and scores each against a different rubric: discovery, presentation, negotiation, decision, checkpoint, onboarding, QBR, partner, transactional, account, internal, project, retrospective, recruitment, supplier meeting — and “other”. A team retrospective does not get marked down for “champion engagement”, and a visit to collect an order is judged on the confirmed order, not on the depth of qualification. The classifier proposes the type and the user can change it in one click.
On top of that: MEDDIC, SPIN and NEAT, sentiment on a timeline, buying signals and objections with a suggested response. Findings from the call feed the same signal engine that scores deal health and fires the automations — the number on the chart and the alert on the deal say the same thing, because they come from the same source.
A European CRM, a European language
Avoma integrates with the American CRM mainstream. Luminote has 24 connectors, including Livespace and Firmao from Poland, Raynet from Czechia, Teamleader from Belgium and Sellsy from France — two-way, with automatic field-mapping suggestions, a permissions filter inherited from the source system, a connection health monitor and the ability to roll a sync back.
The interface is available in Polish, English and German; transcription and email cover 21 languages.
Side by side
| Luminote | Avoma | |
|---|---|---|
| Data hosting | European Union, no transfer outside the EEA | AWS in the US; other residency after a conversation with the enterprise team |
| Language model | Mistral AI, Paris | US providers |
| Anonymisation before the model | ✅ | — |
| Transcript retention | deleted after analysis; recording only on request | configurable retention |
| Certifications | ✗ — documentation aligned to ISO 27001 and SOC 2, not certified | SOC 2 Type II, HIPAA-ready |
| Meeting types | 16, each with its own rubric | a summary in fixed categories |
| Conversation and revenue intelligence | in the product | separate add-ons at USD 29 per seat each |
| Scheduler and lead routing | ✗ | ✅ |
| CRM connectors | 24, including Polish, Czech, Belgian and French systems | the US mainstream |
| Interface | Polish, English, German | English |
When to pick Avoma, and when Luminote
Avoma makes sense when you sell mainly in the US, you want a scheduler with lead routing in the same tool, and SOC 2 Type II is a hard requirement from your security team. We do not hold that certification and we will not pretend we do.
Luminote makes sense when your legal team asks about the CLOUD Act rather than about an AWS region. When the pipeline lives in Livespace or Firmao. When the rep should get an interface in their own language rather than a translation bolted on after launch. And when it matters to you that the model never saw your customer's name.
Key takeaway
Avoma sells four products, two of which — the important ones — are add-ons, and keeps the data in the US. Luminote sells one platform with call analysis included and keeps the data in the EU, with no American provider in the chain and no personal data on the model's side.